twenty-first century has seen an unprecedented rise in global
entrepreneurship, with 126 million women starting their own businesses and 98
million running businesses in 2012 (Kelley et al., 2012).
during this time, the Kingdom of Saudi Arabia (KSA) has seen a remarkable
growth in women within the entrepreneurship sector. In KSA, there is a new
political emphasis on developing the entrepreneurship sector, and the
commitment from the Saudi government to support women is greater than ever
before (Lavelle & Al Sheikh, 2013). While there have been some studies
into the mechanisms and pathways established for women to rise to this
position within KSA, the question remains as to what factors are present
within the business ecosystem of KSA that motivates women in this society
toward entrepreneurial roles?