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مجال
التميز
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تميز دراسي وبحثي
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البحوث المنشورة
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البحث (1):
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عنوان البحث:
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SMEs’ adoption of e-commerce using social
media in a Saudi Arabian context: a
systematic literature review
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رابط إلى البحث:
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Click here
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تاريخ النشر:
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22/05/2015
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موجز عن البحث:
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Abstract: Through the analysis of a number
of previous studies, this article aims to present an overview of extent
literature on the adoption of e-commerce by small- and medium-sized
enterprises (SMEs) using social media in a Saudi Arabian context. An
extensive literature review has been grouped and represented in six different
categories including information and communications technology (ICT)
adoption, e-commerce adoption by organisations, consumer adoption of e-commerce,
e-commerce adoption by SMEs including the use of social media to adopt
e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi
Arabian context. The studies are analysed, literature gaps are highlighted
and further research directions within the field are proposed.
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البحث (2):
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عنوان البحث:
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Social Media as
a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
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رابط إلى البحث:
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Click
here
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تاريخ النشر:
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25/06/2015
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موجز عن البحث:
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Through the
analysis of a number of previous studies, this article aims to present an
overview of extant literature on the adoption of e-commerce by Small- and
Medium-sized Enterprises (SMEs) using social media. Firstly, the study
provides an overview of e-commerce definitions and benefits; SMEs’
characteristics; opportunities and challenges of e-commerce adoption by SMEs;
and social media and e-commerce adoption to offer some background. Secondly,
studies that identify factors that influence SMEs to use social media to
adopt e-commerce are highlighted. Finally, current gaps in knowledge are
identified and future researches are highlighted. Finally,
current gaps in knowledge are identified and future research recommendations
are made.
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البحث (3):
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عنوان البحث:
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Social Commerce as a Business Tool in Saudi Arabia’s
SMEs
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رابط إلى البحث:
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Click here
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تاريخ النشر:
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15/05/2016
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موجز عن البحث:
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Social media adoption play a significant role in
economic development. Yet, many Small- and Medium-sized Enterprises (SMEs) do
not believe that they could expand their market and reach customers on social
media sites, especially in developing countries such as Saudi Arabia. Therefore,
this study conducted content analysis method to determine the elements of
social media that SMEs are using to connect with consumers and its impact on
consumers usage. The study has analysed sixty SMEs divided into four main
categories including online information provided and shared by SMEs; online
business strategies used by SMEs; technology and social media tools and
platforms used by SMEs; and consumers social media tools and platforms usage
to connect with SMEs. Finally, the analysis indicated that businesses are
building online trust using social media; online business strategies
influence consumers’ perceptions of the uncertainty; innovative businesses
lead to innovative consumers; and quality of online information affects
consumers’ adoption.
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البحث (4):
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عنوان البحث:
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Social Commerce
Adoption Research from the Consumer Context: A Literature Review
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رابط إلى البحث:
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Click
here
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تاريخ النشر:
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Forthcoming
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موجز عن البحث:
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This study examined
the adoption of social commerce from the consumer perspective of information
technology innovations. An overview of the concept of innovation adoption and
social media definitions and functions are presented as well as the concepts
of social commerce; these are identified to offer some background.
Furthermore, previous researches investigating social commerce are
highlighted and the empirical research investigating social commerce adoption
utilising IS theories are described in detail. Finally, the discussion,
research gaps and future lines of research are highlighted.
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المؤتمرات العلمية:
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المؤتمر (1):
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عنوان المؤتمر:
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7th Saudi Student Conference
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تاريخ الإنعقاد:
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01-02/02/2014
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مكان
الإنعقاد:
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Edinburgh, UK
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طبيعة المشاركة:
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Poster presentation
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عنوان المشاركة:
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Does Social Commerce Work for Saudi SMEs?
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ملخص المشاركة:
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The concept of Online Social Media (OSM) is
at the top of agendas for many businesses. Decision makers try to identify
ways in which companies can benefit from OSM, such as Facebook, Twitter, and
YouTube (Brengman and Karimov, 2012).In contrast, small and medium size
enterprises (SMEs) are critical for the economic performance and development
of any country (OECD, 2004).Implementation of e-commerce by SMEs in the
Kingdom of Saudi Arabia (KSA) would not only improve their own financial
health, but could contribute substantially to the growth of the national
economy. However, there is low rate of e-commerce adoption by Saudi SMEs
(Dutta&Coury, 2002). Existing research suggest that SMEs use of
information technology (IT) based systems and applications such as electronic
commerce (e-commerce) is generally constrained by limited resources (Scupola,
2009). OSM offers opportunities for SMEs to implement and/or promote
e-commerce based applications in a cost effective manner. However, there
appears to be very limited or/no research examining the role of OSM on the
adoption of e-commerce by Saudi SMEs. It is within this context this study
will: (1) Examine the role of online social media on the adoption of
e-commerce by Saudi SMEs; (2) Determine Saudi customers’ preferences for
different channels in information searches and the purchasing stage from
websites with social media integration; and (3) Investigate Saudi SMEs
owner/business managers’ attitudes toward social media websites. The research
methodology involves literature review and questionnaire surveys that will be
sent to online customers besides content analysis to SMEs websites. The
purpose of this study is to provide SMEs with tools and techniques that should
help them to overcome e-commerce adoption barriers, and create new business
opportunities by integrating OSM. It will provide essential data about the
role of OSM on the adoption of e-commerce by Saudi SMEs and fill a literature
gap.
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