مجال التميز

تميز دراسي وبحثي

البحوث المنشورة

البحث (1):

عنوان البحث:

SMEs’ adoption of e-commerce using social media  in a Saudi Arabian context: a systematic literature review

رابط إلى البحث:

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تاريخ النشر:

22/05/2015

موجز عن البحث:

Abstract: Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by small- and medium-sized enterprises (SMEs) using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and communications technology (ICT) adoption, e-commerce adoption by organisations, consumer adoption of e-commerce, e-commerce adoption by SMEs including the use of social media to adopt e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi Arabian context. The studies are analysed, literature gaps are highlighted and further research directions within the field are proposed.

البحث (2):

عنوان البحث:

Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review

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تاريخ النشر:

25/06/2015

موجز عن البحث:

Through the analysis of a number of previous studies, this article aims to present an overview of extant literature on the adoption of e-commerce by Small- and Medium-sized Enterprises (SMEs) using social media. Firstly, the study provides an overview of e-commerce definitions and benefits; SMEs’ characteristics; opportunities and challenges of e-commerce adoption by SMEs; and social media and e-commerce adoption to offer some background. Secondly, studies that identify factors that influence SMEs to use social media to adopt e-commerce are highlighted. Finally, current gaps in knowledge are identified and future researches are highlighted. Finally, current gaps in knowledge are identified and future research recommendations are made.

البحث (3):

عنوان البحث:

Social Commerce as a Business Tool in Saudi Arabia’s SMEs

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تاريخ النشر:

15/05/2016

موجز عن البحث:

Social media adoption play a significant role in economic development. Yet, many Small- and Medium-sized Enterprises (SMEs) do not believe that they could expand their market and reach customers on social media sites, especially in developing countries such as Saudi Arabia. Therefore, this study conducted content analysis method to determine the elements of social media that SMEs are using to connect with consumers and its impact on consumers usage. The study has analysed sixty SMEs divided into four main categories including online information provided and shared by SMEs; online business strategies used by SMEs; technology and social media tools and platforms used by SMEs; and consumers social media tools and platforms usage to connect with SMEs. Finally, the analysis indicated that businesses are building online trust using social media; online business strategies influence consumers’ perceptions of the uncertainty; innovative businesses lead to innovative consumers; and quality of online information affects consumers’ adoption.

البحث (4):

عنوان البحث:

Social Commerce Adoption Research from the Consumer Context: A Literature Review

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تاريخ النشر:

Forthcoming

موجز عن البحث:

This study examined the adoption of social commerce from the consumer perspective of information technology innovations. An overview of the concept of innovation adoption and social media definitions and functions are presented as well as the concepts of social commerce; these are identified to offer some background. Furthermore, previous researches investigating social commerce are highlighted and the empirical research investigating social commerce adoption utilising IS theories are described in detail. Finally, the discussion, research gaps and future lines of research are highlighted. 

المؤتمرات العلمية:

المؤتمر (1):

عنوان المؤتمر:

7^th Saudi Student Conference

تاريخ الإنعقاد:

01-02/02/2014

مكان الإنعقاد:

Edinburgh, UK

طبيعة المشاركة:

Poster presentation

عنوان المشاركة:

Does Social Commerce Work for Saudi SMEs?

ملخص المشاركة:

The concept of Online Social Media (OSM) is at the top of agendas for many businesses. Decision makers try to identify ways in which companies can benefit from OSM, such as Facebook, Twitter, and YouTube (Brengman and Karimov, 2012).In contrast, small and medium size enterprises (SMEs) are critical for the economic performance and development of any country (OECD, 2004).Implementation of e-commerce by SMEs in the Kingdom of Saudi Arabia (KSA) would not only improve their own financial health, but could contribute substantially to the growth of the national economy. However, there is low rate of e-commerce adoption by Saudi SMEs (Dutta&Coury, 2002). Existing research suggest that SMEs use of information technology (IT) based systems and applications such as electronic commerce (e-commerce) is generally constrained by limited resources (Scupola, 2009). OSM offers opportunities for SMEs to implement and/or promote e-commerce based applications in a cost effective manner. However, there appears to be very limited or/no research examining the role of OSM on the adoption of e-commerce by Saudi SMEs. It is within this context this study will: (1) Examine the role of online social media on the adoption of e-commerce by Saudi SMEs; (2) Determine Saudi customers’ preferences for different channels in information searches and the purchasing stage from websites with social media integration; and (3) Investigate Saudi SMEs owner/business managers’ attitudes toward social media websites. The research methodology involves literature review and questionnaire surveys that will be sent to online customers besides content analysis to SMEs websites. The purpose of this study is to provide SMEs with tools and techniques that should help them to overcome e-commerce adoption barriers, and create new business opportunities by integrating OSM. It will provide essential data about the role of OSM on the adoption of e-commerce by Saudi SMEs and fill a literature gap.