Technologies (IT) have helped businesses to look for new ways of competing.
Social Media (SM) are considered as one of these technologies. There are
ample examples in the literature about its effectiveness in business.
Especially for small businesses (SMEs) SM have given an opportunity to create
a global customer base in a cost effective manner which was not possible in
other business model. The main aim of this research was to investigate how
SMEs whose businesses are dependent on their networks can benefit from SM.
Although there are many IT adoption models, only a very few focus on SM
alone. According to our knowledge there is none which focuses on SM adoption
by SMEs. This research aimed to come up with a suitable model which will help
SMEs to evaluate their readiness in adopting SM.