مجال
التميز
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تميز دراسي وبحثي وإبداع علمي
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البحوث المنشورة
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البحث (1):
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عنوان البحث:
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The Impact of Social Influence and third
party endorsement on online shopping in Saudi Arabia
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رابط إلى البحث:
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Click here
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تاريخ النشر:
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Accepted
27 Jan 2015
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موجز عن البحث:
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It is well documented that social influence
and third party endorsements play a significant role in developing trust in
E-Commerce. Previous studies have shown that it is relatively true in many
countries and across cultures. However, very few studies were conducted in
the Middle East and to our knowledge this was the first time to consider
family members and friends Recommendation with the context of social
influence conducted within Saudi Arabia. The research reported in this paper
attempts to investigate whether the findings from previous studies will be
similar in Saudi Arabia. Specifically, this study will evaluate the impact of
social influence and endorsements on online shopping and whether this plays
an important role in increasing online shopping in Saudi Arabia. The results
of this study are based on quantitative data collected from a sample of 606
Saudis citizens living in Saudi Arabia. Four factors connected to the impact
of social influence and third party endorsements in online shopping are examined.
The initial findings of this research confirm that there are similarities
with the results of previous studies conducted in other countries. Similarly,
the impact of social influence and third party endorsements seems to
encourage and support the development of online shopping in Saudi Arabia.
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المؤتمرات العلمية:
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المؤتمر (1):
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عنوان المؤتمر:
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International Business Information
Management Association Conference (IBIMA)
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تاريخ الإنعقاد:
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November 2013
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مكان
الإنعقاد:
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Rome, Italy
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طبيعة المشاركة:
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Paper presentation
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عنوان المشاركة:
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The Effect of a Different Environment in
Providing Personal Information in E-Commerce: The Case of Saudis Living in
the UK
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ملخص المشاركة:
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The results reported in this paper is
acknowledged that culture and the environment play an important role in
developing trust in E-Commerce and particularly when providing personal
information. Previous studies have shown that this is particularly true for
Saudis leaving in Saudi Arabia and this has affected the development of
E-Commerce. Quantitative data was gathered from 169 Saudi. 5 factors related
to “culture” are tested. The early results of this study show that there are
some changes that have been noticed in the behaviour of buyers. However, some
cultural aspects still remain within the community.
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المؤتمر (2):
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عنوان المؤتمر:
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Sixth International Conference on
Developments in eSystems Engineering (DeSE ’2013)
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تاريخ الإنعقاد:
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18/12/2013
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مكان
الإنعقاد:
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Abu Dhabi, UAE
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طبيعة المشاركة:
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Paper presentation
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عنوان المشاركة:
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An Investigation Into Saudi Online
Shoppers’ Behaviour Abroad
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ملخص المشاركة:
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The study attempts to answer a more general
question on whether the environment plays an important role and affects the
behaviour of online shoppers. The environment here has a wider coverage and
includes both technological and social aspects. This paper deals only with
the research conducted in the different environment and attempts to
understand the behaviour and perception of Business to Customer E-Commerce
among Saudis buyers. This study attempts to evaluate the impact of the
environmental change on the online shopping behaviour. Quantitative data was
collected from 169 Saudi participants. The key factors tested were: Internet
usage, satisfaction on using the Internet, security and payment, integrity,
and affiliation and reputation of online merchants. The findings show that
there is a high number of Saudi citizens living in different environment that
are engaged with E-Commerce and are consistently buying online. These early
findings suggest that the environment plays a role in changing the shopping
habits of online shoppers.
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المؤتمر (3):
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عنوان المؤتمر:
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8th
Saudi Students Conference
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تاريخ الإنعقاد:
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31 Jan 01 Feb 2015
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مكان
الإنعقاد:
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London,
UK
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طبيعة المشاركة:
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Poster
presentation
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عنوان المشاركة:
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The
Impact of Trust in Security, Payment system and Privacy in B2C E-Commerce on
Consumers Behaviour: The Case of Saudi Arabia
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ملخص المشاركة:
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One of
most significant technological innovations of the last decades is E-Commerce,
permitting purchasers and merchants to engage in online transactions via the
Internet. Organisations in developed world have been successfully in
implementing E-Commerce while those in developing countries are challenged by
various barriers such as lacking of E-Commerce infrastructure, lack of
national strategies, cultural and behavioral issues. The investigation stated in this poster is
part of a study explores B2C E-Commerce activities in Saudi Arabia (SA). The
study is attempting to develop a framework for the implementation of
E-Commerce in (SA). The work reported in this poster deals only with lacking
of technical B2C E-Commerce infrastructure security, payment system, and
privacy. Quantitative data was collected from a sample of 606 Saudis living
across (SA). Trust in security, payment system and privacy were tested. The
outcomes confirmed that clienteles are anxious through the security payment
system and privacy of their personal data and have a preference to deal with
venders who are clear with their security, payment system and privacy
policies and procedures when engaging in online transactions. Indeed, with
enhance for technological development, E-Commerce may perhaps thrive in the
case of an appropriate technical infrastructure of B2C E-Commerce is improved
to support its implementation.
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المؤتمر (4):
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عنوان المؤتمر:
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International
Business Information Management Association Conference (IBIMA)
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تاريخ الإنعقاد:
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6-7 November 2014
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مكان
الإنعقاد:
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Milan, Italy
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طبيعة المشاركة:
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Paper presentation
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عنوان المشاركة:
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The Effect
of recommendations from family members and friends and third party
endorsement in B2C E-Commerce: the case of Saudi Arabia
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ملخص المشاركة:
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It is
recognized that recommendations by a family member, friends and endorsement
by a third party play an important role in developing trust in E-Commerce.
Past studies have shown that this is mostly true for buyers across the world
but no similar study was conducted in Saudi Arabia; hence we do not know yet
if this has the same effect. Little attention has been paid to testing the
effect of online shopping recommendations by family member, friends and third
parties. The present study will attempt to answer the question on whether
such recommendations and endorsements affect the decision making process on
whether to engage in E-Commerce transactions. Quantitative data was gathered
from 606 Saudis who live all over Saudi Arabia. 4 factors related to
‘recommendation by a family member, friends and endorsement by a third party’
are tested. The early results of this study has shown that similar patterns as
in other countries are observed in Saudi Arabia and that rrecommendations by
family members, friends and third party endorsements will are influencing
factors in buying online in Saudi Arabia and they positively support
customers to develop their trust on online environment.
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جوائز التكريم:
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الجائزة (1):
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مسمى الجائزة:
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Best Poster presentation
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الجهة المانحة:
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8th Saudi Student Conference
organising committee
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تاريخ الجائزة:
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01 Feb 2015
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مجال التكريم:
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The Impact Of Trust
In Security, Payment System And Privacy In B2c E-Commerce On Consumers
Behaviour: The Case Of Saudi Arabia
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